GET THE BONUS STORY FROM INSIDE THE BOX

In 1972, Southwest Airlines had three planes, a schedule built for four, and $143 left in the bank.

What they did next kept them profitable for the next forty-seven years. No other airline in the world has matched it.

This is a short, true story from Inside the Box: How Constraints Make Us Better. One company. One impossible deadline. One idea that changed an entire industry.

Enter your email to get the story as a one-page PDF.